VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) has decided to invest in StyleDoubler Ltd., (Head office: Finland; Co-Founder & CEO: Eetu Raudas) to enter the Southeast Asian influencer marketing business based on affiliate marketing.

    

Influencer marketing in Southeast Asia
In fast-growing Southeast Asia, gross domestic product (GDP) grew at an annual rate of 4.2% in 2023 and online spending on the Internet is trending upward. Gross merchandise value is expected to rise at an average annual rate of 16%, specifically from 218.0 billion US dollars in 2023 to an estimated 295.0 billion US dollars in 2025.*¹
People’s consumption behaviors on smartphone social media apps are active in the region. It has been observed that purchasing activities are heavily swayed by influencers.
In view of this, Southeast Asian advertisers employ influencers to actively implement their marketing measures.

Objective of the business partnership
ValueCommerce is a pioneering provider of affiliate services in Japan and it has an established track record and significant expertise. Today, a time when influencer marketing is growing, ValueCommerce operates a marketing solutions business in Japan through a number of services that transform consumers’ recognition and interests on social media into purchase applications.
In addition, to enter the Southeast Asian market, an active influencer market, ValueCommerce has decided to form a partnership with StyleDoubler, which provides pay-per-performance full-funnel*² influencer marketing services. This is a unique business model in Southeast Asia.
StyleDoubler has already established tie-ups with more than 70,000 influencers in Indonesia, Thailand and other countries in the region to provide its services in a number of countries. It expects to expand its business operations.

Future outlook
By investing in StyleDoubler, ValueCommerce will produce synergy through initiatives that capitalize on the expertise and superiority of the two companies and bolster the influencer marketing business in Southeast Asia.
In addition, ValueCommerce will take measures to capture cross-border demand in response to the recent increase in inbound tourist demand. For instance, it will consider a scheme in which StyleDoubler’s influencers present excellent products and services mainly in the area of travel to Southeast Asian users.

Statements from the two companies
Eetu Raudas, Co-Founder & CEO, StyleDoubler Ltd.
“By joining forces with ValueCommerce, StyleDoubler is set to lead the evolution of influencer marketing in Southeast Asia. Together, we will redefine how brands connect with audiences in the region, leveraging innovation and collaboration to deliver impactful results in all major markets.”

Jin Kagawa, Representative Director, President and CEO, ValueCommerce Co., Ltd.
We believe that, through the partnership, StyleDoubler and ValueCommerce will be able to cultivate a new market in Southeast Asia. We will integrate the expertise and superiority of the two companies to provide new value to both companies’ clients.

Notes
*¹ Figures for Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam are from Google, Temasek, Bain, e-Conomy SEA 2023 Report.

*² Full funnel refers to the concept of comprehensively thinking about all of the steps in which customers become aware of goods and services, become interested in them and finally purchase them as a single end-to-end process

[About StyleDoubler Ltd.]
Company name: StyleDoubler Ltd.
Representative: Eetu Raudas, Co-Founder & CEO
Locations: Head office in Finland and branches in Indonesia and Thailand
Established: November 30, 2017
Business: Operation of an influencer marketing platform and support for influencer marketing
Service name: StyleDoubler
https://www.styledoubler.com/
StyleDoubler is Southeast Asia’s fastest-growing influencer marketing network, specializing in measurable, performance-driven campaigns. Partnering with leading brands, StyleDoubler connects businesses to the region’s diverse and rapidly growing consumer base through innovative solutions and unparalleled market expertise. The company’s mission is to amplify the reach and influence of creators and brands while serving as a catalyst for scaling trends into impactful movements.

[About ValueCommerce Co., Ltd.]
ValueCommerce has two strong axes: “Customer attraction” to EC websites through affiliate marketing (performance marketing) and “sales promotion” through pay-per-click advertisement within the digital mall and EC site management tools. We are a performance-based marketing company that provides total solutions from “customer attraction” to “sales promotion”, helping Ecommerce businesses maximize their profits.
https://www.valuecommerce.co.jp/en/

Press release from StyleDoubler　https://styledoubler.com/news/styledoubler-closes-series-c-growth-capital-from-valuecommerce/
Press release from ValueCommerce　https://www.valuecommerce.co.jp/en/news/c_press/3551/

For media inquiries, please contact
Public Relations, ValueCommerce Co., Ltd.
E-mail: press@valuecommerce.co.jp