VALUE COMMERCE

ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) acquired all of the stock of BUZMA Inc., a company that operates the BUZMA subscription-based influencer matching platform from CULTURE STUDIO TOKYO, Inc., its representative director and other shareholders on March 7, 2025, thereby making BUZMA a ValueCommerce subsidiary. With this, BUZMA (https://buzma.jp/influencers) became a ValueCommerce service.

（Japanese site）

Subsidiary background
BUZMA connects companies and stores with powerful influencers, so that they can share the positives of their businesses in interviews on social media, helping to attract customers and followers.
In particular, the service helps solve problems faced mainly by small- and medium-sized business operators and local businesses as it can replace PR and advertising.

A new approach that stimulates user action
Conventional push marketing involves EC sites conducting large-scale advertising directed at users, analyzing ad spots with data. This technique is optimal for approaching potential customers, such as through branding and increased recognition.
By contrast, pull marketing achieves results more directly by providing to users and followers that inform about the positives of products and services related to the content itself.
This approach is not advertising for the sake of reach but for creating a purchase funnel*1. UGC*² tends to be trusted more than adverts and can also have a vial effect through sharing. Moreover, it is more palatable to Generation Z, so it can help attract new customers.

ValueCommerce’s pull marketing
Now that BUZMA’s service is operated by ValueCommerce, the lineup has become even more extensive, going from social commerce marketing that draws awareness and interest to affiliate marketing for comparison and consideration and marketing to get discovered (pull marketing) that stimulates user actions such as purchasing, applying, and visiting stores.
As pull marketing aims to have users discover products and services, it becomes a type of inbound marketing that is achieved through influencers.

Outline of the service
BUZMA is one of Japan’s largest influencer matching platforms connecting companies, facilities and stores with influencers. Influencers registered with BUZMA have many followers on their social media accounts and many of these influencers are excellent and highly skilled in the dissemination of information.
Companies and stores invite influencers to share the attractions of their businesses through interviews, enabling them to gain more customers via social media and increase the number of followers on their social media accounts.
Using BUZMA helps solve many different problems faced mainly by small- and medium-sized business operators and facilities and stores engaging in local businesses.

Characteristics of BUZMA
♦Clients
• Facilities and stores can organize events such as new product tasting parties and overnight stays and send invitations to about 10,000 partner influencers on BUZMA’s platform.
• The customer attraction service is outstandingly cost-efficient because it is possible to invite numerous influencers at a fixed cost and save facilities and stores the trouble of having to pay to the influencers.
• The influencer ranking feature enables users to instantaneously see an influencer’s influence and track record, making it possible to identify the most suitable individual.
• The scout feature can identify the influencer who meets the given requirements and send an invitation.

♦Influencers
• Based on a variety of data points, including data about areas, genres and adoption rates, the uniquely developed AI algorithm can, on the app’s top page, display updated data about spots with high matching potential every day.
• BUZMA enables influencers to send proposals regarding conditions for interviews to stores.

URL of the service website　https://buzma.jp/influencers

Notes
*¹　Purchasing funnel: Visualizes a process by which users go from becoming aware of a product or service to purchasing it. It is called “purchasing funnel” because the inverted triangular shape resembles a funnel, with it being the largest at awareness and shrinking as the user gets closer to purchasing.
*²　UGC: Content created and shared by regular users. It refers to social media posts and comments on information websites. It stands for user generated content.

About ValueCommerce Co., Ltd.
ValueCommerce has two strong axes: “Customer attraction” to EC websites through affiliate marketing (performance marketing) and “sales promotion” through pay-per-click advertisement within the digital mall and EC site management tools. We are a performance-based marketing company that provides total solutions from “customer attraction” to “sales promotion”, helping Ecommerce businesses maximize their profits. 
https://www.valuecommerce.co.jp/en/

About BUZMA Inc.
Company name: BUZMA Inc.
Address: 1-14-30 Jingumae, Shibuya-ku, Tokyo
Representative: Katsuki Tanaka, representative director
Capital stock: 1,000,000 yen
Established: January 17, 2024
Business outline: BUZMA, a SaaS business supporting local stores’ public relations activities
Shareholders: CULTURE STUDIO TOKYO, Inc., Katsuki Tanaka, etc.

＜For any media inquiries, please contact us at＞
ValueCommerce Co., Ltd., Public Relations
E-mail: press@valuecommerce.co.jp