ValueCommerce Helps Increase Brand Awareness and Grow Business through Influencer Marketing Launching the monicam and Castbook Influencer Platforms
On May 1, 2024 , ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa) began providing two new in-house services: monicam, one of Japan’s largest trial use campaign and word-of-mouth generation services tailored specifically for social media, and Cast book, an influencer matching service. Both monicam and Cast book were acquired from 018inc. on March 28, 2024.
(Japanese site)
[Overview of the service]
monicam is one of Japan’s largest trial use campaign services, connecting users with company products. Its users include many nano-influencers with numerous followers on social media and high-quality reviewers with extensive word-of-mouth reach. That makes it an excellent tool for using promotional campaigns to generate buzz on social media, stimulate word-of-mouth, improve product reviews, and grow the number of followers for customers’ own social media accounts. Companies can use monicam to solve many of the different challenges they face.
[How the service works]
[Examples of services offered]
* Trial use (sampling) campaigns: Sampling campaigns can be used to provide influential reviewers and nano-influencers with products to try out. They can then share the allure of these products with others, generating a large amount of highly effective word-of-mouth. These comprehensive services cover everything from producing creative content for promotional campaigns, selecting promising campaign participants that are well-matched to target users, shipping products, analyzing social media posts when the promotional campaign ends, and submitting analysis reports .
* Review (sampling) campaigns: Influencers and trial users write reviews in accordance with submission guidelines and save their rough drafts using monicam’s own in-house system. These are then checked in advance by lawyers specializing in advertising law to generate reviews that protect brand safety and comply with laws and regulations.
URL : https://monicam.jp/
(Japanese site)
[Overview of the service]
Cast book is a matching service that connects social media influencers and companies. Unlike other matching services, influencers must meet rigorous screening standards to register, so companies can use Cast book to reach out to high-quality influencers with their product and service PR requests.
Cast book uses unique functions to offer influencers a level of compensation equal to or greater than the average compensation provided by other companies, while at the same time performing casting that enables companies to work with even more influencers and enjoy even greater exposure , all while staying within their budgets.
[How the service works]
URL: https://castbook.jp/
[Benefits of providing these as in-house services]
ValueCommerce has developed an extensive track record through its many years in the marketing solutions business. This enables it to introduce exceptional advertisers and companies with marketing projects to influencers and trial users registered for both of these services.
Consumers are increasingly using social media searches instead of search engines to gather information, so marketing approaches that involve social media are essential for advertisers wishing to showcase their products or services.
ValueCommerce’s highly reputable platforms, high standards for registered influencers, and pre-publication checking by lawyers produce synergistic effects that maximize the effectiveness of marketing.
【About ValueCommerce Co., Ltd】
ValueCommerce has two strong axes: “Customer attraction” to EC websites through affiliate marketing (performance marketing) and “sales promotion” through pay-per-click advertisement within the digital mall and EC site management tools. We are a performance-based marketing company that provides total solutions from “customer attraction” to “sales promotion”, helping Ecommerce businesses maximize their profits.
https://www.valuecommerce.co.jp/en/
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ValueCommerce Co., Ltd., Public Relations
E-mail: press@valuecommerce.co.jp