VALUE COMMERCE

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, Tokyo Stock Exchange Mothers Stock Code: 2491, Chairman and CEO: Brian Nelson, ValueCommerce) began providing ValueCommerce Web Service to Yahoo Japan Corporation (Headquarters: Minato-ku, Tokyo, President and CEO: Masahiro Inoue, Yahoo! JAPAN) on November 8, 2007. More than two million products are to be initially offered. The service enables users to easily search for their favorite products, and to write introductory articles with affiliate advertisements on Yahoo! Geocities and Yahoo! Blog.

The affiliate program, which Yahoo! JAPAN introduced for Yahoo! GeoCities and Yahoo! Blog in September 2005, is being operated by ValueCommerce. The total number of ValueCommerce affiliate partners exceeded a half million sites, with a total of 510,000 sites at the end of October 2007. With this new service, the ValueCommerce Web Service makes it easier for users to search for products and to compare product information, such as price and commission. We anticipate that this will further increase the use of the affiliate program.

※ Yahoo! JAPAN Affiliate Program Search Application information page:
http://affiliate.yahoo.co.jp/info/promotion/searchapi/index.html
 

※ ValueCommerce Web Service

The ValueCommerce Web Service works as an interface allowing e-commerce sites and their affiliate partners to exchange product information with each other. It consists of a product database, in which e-commerce sites register products, and a product search application programming interface (API). In the product database system, ValueCommerce adds advertisement codes to product information provided by e-commerce sites and then retains the information as a database. At present, seventy-five e-commerce sites provide approximately twelve million products for the product database. Affiliate partners can either receive product information collectively based on pre-defined criteria or directly search the product database using the search API. Search results are provided in extensible markup language (XML) format.

[ Yahoo! JAPAN ]
Yahoo! JAPAN is a comprehensive portal site, operated by Yahoo Japan Corporation (Market: First Section of the Tokyo Stock Exchange/JASDAQ, Stock code: 4689, Headquarters: Minato-ku, Tokyo, Date founded: January 31, 1996, President and CEO: Masahiro Inoue). It serves approximately 48.26 million unique customers per month (*1) with user access of 1.6 billion page views per day (*2). It provides a vast array of services, such as search, content, communities, commerce, and mobile access.

	(*1)	Based on data from Nielsen//NetRatings “NetView AMS JP” from September 2007 indicating that the viewing rate from home is 88.6% and that from offices is 91.7%, Internet users from home or offices were defined as approximately 54,34 million users (“Internet Basic Research Survey”, NetRatings Japan). The number of unique Yahoo! JAPAN customers was calculated using these figures.
	(*2)	For page views, previously the number of distributions from the Web server was measured and these values were used. Since March 2007, however, the number of page displays on browsers has been measured by CSC and these values are now being used.

 
[ ValueCommerce ]
ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. Chairman & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business.

[ ValueCommerce Affiliate Program ]
ValueCommerce provides a powerful performance-based affiliate marketing platform with over 1,600 screened EC sites (advertisers) and 510,000 screened media sites (affiliate partners)