VALUE COMMERCE

ValueCommerce Co., Ltd. (Headquarters: Minato-ku, Tokyo, Stock Code: 2491 on TSE Mothers, President & CEO: Brian Nelson) commenced distribution of advertisements from its Affiliate Program as well as from the Matchsmart content-linked advertising service to eNEXCO drive plaza, a portal for driving announced by East Nippon Expressway Company Limited (Chairman and Representative Director: Jujiro Yagi, “E-NEXCO”).

eNEXCO drive plaza is a community-type portal for drivers. Centered on the provision of expressway information, it also offers interactive services including a forum for people traveling by car.

Distributing ads that are suited to the objectives of the content on the eNEXCO drive plaza portal, ValueCommerce will be offering an earnings model based on online advertisements to the portal operation of E-NEXCO.

At the moment, some 1600 e-commerce websites are participating in the ValueCommerce Affiliate Program as advertisers. E-NEXCO will tie up with advertisers that meet its advertising criteria.

The Matchsmart content-linked advertising service analyzes the web pages published on eNEXCO drive plaza with the use of the Japanese text analysis engine provided by Yahoo Japan Corporation to distribute ads that best match with the content available on the portal.

This partnership opens the way for offering outstanding advertising results to advertisers participating in two advertising services operated by ValueCommerce and for providing E-NEXCO with an advertising model that takes advantage of these two advertising services. Both parties are expected to greatly benefit from this alliance.

[ East Nippon Expressway Company Limited (E-NEXCO) ]　
East Nippon Expressway Company Limited (Headquarters: Chiyoda-ku, Tokyo, Date of Foundation: October 1, 2005, Chairman and Representative Director: Jujiro Yagi) has been set up following the privatization and break up of the Japan Highway Public Corporation. It operates and manages expressways as well as the service and parking areas along them. In the future, it plans to operate a broad array of new businesses and services centering on expressways.

[ eNEXCO drive plaza ]　http://www.driveplaza.com/
A community-type portal for drivers that offers interactive services, including a forum for people traveling by car. Centering on information relating to expressways, it will build alliances with different companies to offer services useful to driving.

[ ValueCommerce ]
ValueCommerce Co., Ltd. (Listed on Tokyo Stock Exchange Mothers Market, Code No: 2491, Headquartered in Minato-ku, Tokyo, Founded on March 12th, 1996. President & CEO: Brian Nelson), is distributing online advertisements and providing consulting services for companies conducting e-business.

[ ValueCommerce Affiliate Program ]　http://www.valuecommerce.ne.jp/
ValueCommerce provides a powerful performance-based affiliate marketing platform with over 1,600 screened EC sites (advertisers) and 180,000 screened media sites (affiliate partners)

[ Matchsmart ]
Matchsmart is a cost-per-click content-matched ad distribution service launched by ValueCommerce on August 31, 2006. The advertising rates are determined through bidding. Matchsmart is powered by advanced technology from Yahoo Japan Corporation that enables sophisticated analysis of Japanese text on the webpage. This allows advertisements to be displayed on websites that are well suited to the ads and enables advertisers to place their ads on websites from which high advertising effect is expected. Since the content is matched with the ads, website operators can anticipate sizeable ad click counts.

Matchsmart assesses whether specific websites are appropriate to its system before it distributes ads to them. The websites are sorted into several groups, called subnetworks, by hit counts and content, so that advertisers can more easily choose websites suited to their ads. Subnetworks reflect different levels of hit counts and content and an appropriate fee rate is preset for each of them. The advertising rate per click varies depending on the subnetwork under which the websites carrying the ad fall. Given the rate, advertisers may choose which websites they want to carry their ads. And they can pay prices appropriate to the quality of the media that display their ads, such as hit counts and content. Platinum Websites are websites that falls under the top-rated subnetwork.