ValueCommerce Launches Account Service to Place Advertisements on Instagram and YouTube
May 14th,2021
ValueCommerce Co., Ltd.
ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa; hereinafter, “ValueCommerce”) has launched a dedicated Social Media Account service allowing advertisements to be placed on YouTube video descriptions and Instagram Stories using its affiliate services. Registration for a Social Media Account is open to new affiliates and existing users alike.
The size of the domestic social media advertising market reached 493.2 billion yen in 2020, and with YouTube attracting more celebrities and Instagram being used as a sales channel*, the market continues to grow. ValueCommerce will support the delivery of advertisements to these social media platforms, increasing the number of listing options available to affiliate (media) operators and contributing to the expansion of advertisers’ channels for attracting customers.
ValueCommerce Co., Ltd. (Head office: Chiyoda-ku, Tokyo; Representative Director, President and CEO: Jin Kagawa; hereinafter, “ValueCommerce”) has launched a tie-up between Affiliate Integrate, the Shopify app that allows affiliates to use its services, and LINE Shopping, a shopping service from LINE Corporation (Head Office: Shinjuku-ku, Tokyo; President & CEO: Takeshi Idezawa; hereinafter, LINE) offering competitively priced products through the LINE messaging app. Through this tie-up, stores (advertisers) can apply to become a ValueCommerce affiliate by downloading the Shopify app to have their products listed on LINE Shopping, allowing them to take advantage of the strong customer-sending power of LINE Shopping and to promote their offerings more than 40 million Line official account friends.
Page for Advertisers
Announcement of launch of SNS Offers creation function
https://www.valuecommerce.ne.jp/topics/sns_offer
Page for affiliate (media) operators
Announcement of launch of Social Media Account
https://www.valuecommerce.ne.jp/topics/sns_account
*Source:Joint Survey by Cyber Buzz and Digital InFact: “Market Trends for Social Media Marketing in Japan”