Strategy – Travel Tech Business
Aiming to Be “Number One in Travel Technology,”
Making Service New Pillar for ValueCommerce
Masahiro Awa
Director
In charge of Travel Tech Business
Increasingly Bustling Travel and Accommodation Industry
The travel & accommodation industry is currently extremely lively due to an increase in the number of foreign tourists visiting Japan. Meanwhile, substantial challenges have emerged related to securing human resources at accommodation facilities, so promoting digital transformation (DX) has become an urgent issue for the industry as a whole.
Recently, there has been a remarkable evolution of digital solutions that make use of AI, so in some areas it has become possible to resolve issues that were previously difficult, and further expansion of the travel technology market is expected in the future.
Among the accommodation facilities that are our customers, digitalization and digital-transformation needs have been rapidly increasing. Amid this situation, the accommodation reservation system “Direct In” and the property/accommodation management system (PMS) “Dynalution,” which are provided by our company, have been performing robustly, and it is expected that going forward, centering on these core systems, digital-transformation investment will expand in a wide range of business domains such as customer service and back offices. The travel technology market, which is expected to grow substantially, has been becoming increasingly competitive due to new entrants and so on, so it seems that in the future, as a company aiming to be “number one in travel technology,” it will be essential for us to understand customer needs more accurately than before, and then to promptly use this understanding in order to provide services. Amid this market environment that is becoming increasingly competitive, we shall aim to achieve further growth and establish a competitive advantage.
Providing New Value with Innovative Solutions
In addition to the core systems for accommodation facilities, our company is also working on building new systems that will help promote the digital transformation of accommodation facilities. In April 2024, we began moving forward with system development making use of innovative Web3 technologies, which are a strength of a company that we have invested in called UPBOND Inc., and we have thus been aiming to provide new solutions in order to resolve challenges such as eliminating staff shortages at accommodation facilities, streamlining personal information management, and strengthening security.
I get the sense that 2025 will be a year in which travel technology will dramatically evolve centering on the use of AI, and thus our company shall aim to create unprecedented new value through the development of innovative solutions that make use of not only AI, but also Web3 technologies and so on.
Absorption-type Merger for Accelerating Business Expansion
Thus far, our company has developed our travel technology business centering on Dynatech Inc., which provides solutions for accommodation facilities. Amid rapid changes to the market environment, in order to boost the speed and efficiency of business promotion and enable the implementation of more dynamic investment strategies, in April 2025, we engaged in an absorption-type merger with Dynatech.
Through this merger, we will not only further evolve the solutions that we have been providing to Dynatech thus far, but also combine our technological development capabilities regarding marketing solutions & know-how (which are a strength of ValueCommerce), AI & Web3, and so on. Based on this, we shall provide innovative services and solutions in a speedy manner.
Based on the above, we shall further increase our competitiveness in the travel technology market, and achieve further growth while aiming to be “number one in travel technology.”